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Development of a strategy for an international scaling of an online taxi service
Implementation
Developed a launch strategy with a roadmap and pricing for regions of the shortlist of countries
Implemented a brainstorm session with the client’s team to determine the success of the project and formulate goals
An initial scoring of countries was carried out and a short list of regions was selected for a detailed analysis
Selected markets were researched and a competitive analysis of selected markets was carried out
An analysis of client behavior and scoring of countries was carried out to enter new service markets
Calculated a financial model to evaluate new countries launches based on competitors' benchmarks
Interviews were conducted with local industry experts and members of existing players
Assembled a team of international experts on launching businesses in new geographies
5
launches
9
months
Implemented 5 shortlisted country launches and all 5 countries reached breakeven point and a substantial number of trips in 9 months:
results
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Strategic initiatives development
Financial model
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Market analysis
Operationalization process
Resource plan
Operational plan
Detailed roadmap
Strategic presentation
Formulating ambitions
Financial model
Strategic initiatives development
Company analysis
Market research
Market research
Go-to-market strategy
Financial model
Local expertise
Markets scoring
Internal analysis
Roadmap
Strategy formulation
Strategic initiatives development
Financial model
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