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Development of a strategy for entering international markets for several technological companies
Implementation
A strategic presentation has been developed, including an analysis of markets, competitors, insights, entry barriers, a road map for market penetration, as well as unit economics calculation and KPI’s with calculation of the required investments and investment parameters
An analytical assessment of the commercial potential of the listed markets for scaling was carried out, the most promising ones were short-listed
A customer development process for client business models was developed in detail to make sure the companies better understand the market needs
A list of local experts was compiled and interviews were conducted on local specifics of entering the market, as well as current trends present in selected markets and industries
Local marketing agencies with expertise in relevant areas were found for the client
Financial models have been developed for each product, broken down by country
Conducted first meetings with potential clients to assess sales conversion and potential LTV
In accordance with the client’s request, a pool of necessary artifacts for the implementation of the project was formed to develop a strategy for entering international markets for several business models
6
projects reached breakeven point and positive unit economics in 6 months
results
7
2
markets tested
markets selected to scale both products
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